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Marketing Vs. Sales: How Account-Based Marketing Can Solve the Civil War

In 1858, Abraham Lincoln famously quipped, “A house divided against itself cannot stand.”

Lincoln’s wisdom rings true with my own marketing and sales experience. Too often, I’ve seen marketers and salespeople engage in workplace warfare, forgetting entirely that both teams should have the same goal.

I recently caught up with Jeff Perkins, CMO of QASymphony, to discuss this office Mason-Dixon line.