Branding lessons from Cannes that startups can use to talk to their customers
Brand building is essential to the value and development of your business, and co-founder of The Creative Counsel, South Africa’s leading and largest sales, marketing and advertising group, Ran Neu-Ner says how you do this matters.
Speaking at The Creative Counsel’s « Expect the Unexpected – Cannes Findings » talk, Neu-Ner outlined the five important ways for brands to effectively appeal to their consumer. These are based on the prominent marketing trends Neu-Ner identified at this year’s Cannes Lions International Festival of Creativity held in France in June.
The eight-day festival brings together branded communication professionals from 100 countries, and recognises and celebrates creative excellence in marketing, advertising and other related fields.
Some of this year’s big winners include sports brand Nike, Samsung Electronics, Ford Motor Company, multinational technology company Microsoft and energy drink brand Red Bull.Read more