Layton Preparatory School is a friendly and family oriented preschool for children from 3 months to 2 years old. In 2016, the school was a new player in the competitive nursery/educational sector in Nigeria – and needed a powerful brand strategy and visual identity to enter the market.
The new brand strategy and visual identity was developed by Ellae Creative Design Agency, a creative agency based in Nigeria.
The educational sector is very competitive in Lagos, Nigeria. Layton Preparatory School needed to differentiate their offerings while emphasising their unique positioning in their niche: crèche and pre-school. The school needed a brand strategy that would bring their brand to life, but also make it appealing to both parents and small children.
The Ellae Creative team aimed for a distinctive brand positioning that would emphasise its fun, warm and playful brand ethos but also its promise to parents’ to nurture children’s development through the early formative years. It became important to also to develop a unique brand identity that would differentiate the school from read more
Source: the branding journal